The Big 5

1. Audience and Purpose

Context of composition

Intended audience

Context of interpretation / reception

2. Content and Theme

Content is what is in a text. Themes are more what a text is about (big ideas).

3. Tone and Mood

Tone refers to the implied attitude of the author of a text and the ‘voice’ which shows this attitude. Mood refers more to the emotional atmosphere that is produced for a reader when experiencing a text.

4. Stylistic Devices

Style refers to the ‘how’ of a text - how do the writers say whatever it is that they say? (e.g. rhetorical devices, diction, figurative language, syntax etc…)

5. Structure / Layout

Structure refers to the form of a text.